Image of Yael Alkalay, Courtesy of Small Bevy
Like millions of Americans, especially New Yorkers, no one in their wildest imagination could fathom that New York City would shut down to all non-essential workers on March 13.
Millions of New Yorker City dwellers have survived 9/11, various financial crises, black outs, the AIDS crisis, but the COVID-19 pandemic seems to have a far-reaching and uncertain path of destruction that has the globe reeling.
Yael Alkalay, CEO & Founder, red flower, and Scott Kruger, COO & CFO, red flower talk with us on their thriving organic beauty and wellness business before mid March and after, and the steps they continue to take to survive in our brave new world.
Listen below on what life was like before and after mid March and how the Harlem-Columbia Small Business Development Center (SBDC) provided a much-needed lifeline to red flower.